At Ascent Bulk, we believe that sustainable growth starts with people. Beyond market knowledge and commercial skills, we also value professionalism, communication, and personal presence as essential qualities in building trust with clients and partners.
As part of this commitment, Ascent Bulk recently collaborated with URA Vietnam for a professional training session for our staff. URA Vietnam, founded by Coach Đặng Bảo Trâm, is a premier academy specializing in internationally recognized diplomatic protocols and high-end professional etiquette, combining French standards with authentic Vietnamese cultural values.
The training was built around URA’s core “3T” philosophy: Detail (Tiểu tiết), Perfection (Hoàn thiện), and Sophistication (Tinh tế). Through practical sharing and real-life examples, our team gained valuable insights into business manners, professional appearance, communication style, meeting etiquette, and the small details that can create a strong and lasting impression.
The session reminded us that in the shipping and brokerage business, professionalism is not only reflected in market performance, but also in how we communicate, present ourselves, and respect every counterpart we work with.
This collaboration with URA Vietnam reflects Ascent Bulk’s long-term commitment to developing our people and building a more polished, confident, and professional team for the future.
photo – Coach & Founder Bảo Trâm of URA Vietnam sharing valuable insights on professional etiquette, diplomatic protocol, and business presence with Ascent Bulk team.
